Markham Yard launches “The Wonders Within” campaign for Children’s Hospital Foundation.
MIAMI FL November 8, 2021
Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children. The Wonder Tower is the new home of the an integrated part Children’s Hospital of Richmond at VCU.
“Working with Markham Yard on this incredible project has been so gratifying. We have gone from many in our region not realizing that a children’s hospital existed, to now a community understanding and rallying around our hospital and this important building project. The work has made our hospital stand out in the hearts and minds of our community and provided us the all-important platform of awareness that enables our asks for philanthropic involvement to be positioned for success,” said Lauren Moore, President and CEO of the Children’s Hospital Foundation. “We are really excited about the way this campaign highlights the solutions that are made possible through the development of our new facility, as well as the possibilities it unlocks for the children in our care, their families, and the larger Virginia community.”
The campaign is comprised of :30 Television running both locally and digitally, Print, OOH, Programmatic Digital, and Direct Marketing.
“Children’s Hospital Foundation has been an incredible creative partner” said Markham Cronin, Founding Partner at Markham Yard. “Working on their mission has been immensely fulfilling, and together, we have enjoyed crafting really unique creative solutions to bring this mission to life, in a category where that is really challenging to do. It’s really powerful when you hear the stories firsthand from the patients, families and staff, and it gives us vital perspective on how important this work truly is.”
This “Wonders Within” campaign breaks locally today, and will run in the greater Richmond area for the next eight weeks. Digital media will continue to run through March 2022.
Inquiries: Markham Cronin:
mcronin@markhamyard.com
ABOUT MARKHAM YARD:
Based in Miami, Markham Yard (MarkhamYard.com) is a full service advertising agency offering big brand thinking, strategy, design and creative in a concentrated form for both local and international clients. With sixteen years of experience with global clients across an array of industries, Markham Yard offers the creative power of big agencies in a streamlined and nimble form. Clients include: Children’s Hospital of Richmond Foundation, Liebherr, Captains for Clean Water, City National Bank, Hell’s Bay Boatworks, IT’SUGAR, The New York Blood Center Enterprise, Invincible Boats, Bonefish & Tarpon Trust, the Miami Business School, Breakthrough Miami, Boyne Capital, and the Herman Lucerne Memorial Foundation.
ABOUT CHILDREN’S HOSPITAL FOUNDATION:
Children’s Hospital Foundation is dedicated to funding and advocating for pediatric initiatives that improve the status of health care and the quality of life for children in our region. The Foundation provides support for the programs and initiatives of Children’s Hospital of Richmond at VCU and the more than 70,000 children and families it serves each year. Children’s Hospital Foundation depends on the support of individuals, businesses and other organizations to help us continue our mission of supporting excellence in health care for children.
CAMPAIGN CREDITS
Chief Creative Officer: Markham Cronin
Group Account Director: Katie Coffey
Account Manager: Salomé Berrebi
Associate Creative Director: Michelle Azzi
Senior Copywriter: Karina Bagdadi
Art Director: Sofia Olarra
Art Director: Laura Suescun
Senior Producer: Alec Lopez
Digital Director: Brent Carlin
Animation Studio: Lobo
Production Company: Colorbars
Original Music/Sound Design: Tonal Chaos
Photographer: Doug Buerlein
