Carl Izzi

Carl Izzi is a brand marketing professional with a core concentration in digital. His expertise includes lead generation and ecommerce for clients in various industries including Health & Wellness, Education (University of Miami, Envision Education), Automotive, Travel & Hospitality, Medical and other verticals. In his current role, Carl helps clients form digital strategies and execute campaigns that drive revenue growth and efficient return on marketing spend. Previous to his current role, Carl was EVP/Chief Digital Officer at Zimmerman, Omnicom’s retail agency, and led all digital marketing and social media efforts for brands including Office Depot, Party City, White Castle and Auto Nation. Prior to joining Zimmerman, Carl held leadership roles at Detroit based GlobalHue and Boston-based Digitas. During his tenure at GlobalHue, Carl served in various roles including EVP and lead on the agency’s largest client, Chrysler Group. He was also President and Founder of the company’s digital agency, Energi and a member of the five-person agency executive operating team. In these roles, Carl drove strategy and integrated campaign development (TV, Radio, Print, OOH, Digital, CRM, Experiential) for brands including Dodge, Jeep, Walmart and the U.S. Navy. During his tenure, he played a key role in growing the firm’s revenue exponentially and moving the company into the clear leadership position in its category.