New York Blood Center Enterprises Teams up with Markham Yard to Teach a New Generation How Easy it is to Give Blood
This marketing campaign will run in NYBCe’s regional markets across the country, including New York, Delaware, Missouri and Kansas
NEW YORK June 14, 2021: New York Blood Center Enterprises (NYBCe) has selected Markham Yard after a review for a regional campaign to bolster blood donation efforts in the post-COVID era.
The Markham Yard team will craft an integrated campaign to show a new generation of potential donors not only how important it is to adopt good blood donation habits, but how easy it can be. The campaign begins today to coincide with World Blood Donor Day, running regionally in New York, New Jersey, Connecticut, Rhode Island, Delaware, Maryland, Virginia, Pennsylvania, Missouri, Kansas, Minnesota and Nebraska.
Andrea Cefarelli, Senior Executive Director, Recruitment and Marketing at NYBCe notes, “The Markham Yard team did a great job of translating the data into a strategic and creative campaign that is unconventional, engaging and impactful. We look forward to collaborating with them to bring this to life in order to augment our critically-needed supply of blood and plasma across the country.”
“There is no substitute for human blood. This life-giving essence is in short supply, partially because the median age of blood donors is rising steadily, and partially because COVID has sharply curtailed the ability to donate. We look forward to working with the NYBCe team to show a new generation how easy it is to help,” said Markham Cronin, Founding Partner at Markham Yard.
Billings are undisclosed, and work will begin to appear in each market in early summer of this year.
For inquiries, please contact Andrea Cefarelli, Senior Executive Director, Recruitment and Marketing at New York Blood Center Enterprises.
ABOUT NEW YORK BLOOD CENTER ENTERPRISES: Founded in 1964, New York Blood Center (NYBC) is a nonprofit organization that is one of the largest independent, community-based blood centers in the world. NYBC, along with its operating divisions Community Blood Center of Kansas City, Missouri (CBC), Innovative Blood Resources (IBR), Blood Bank of Delmarva (BBD), and Rhode Island Blood Center (RIBC), collect approximately 4,000 units of blood products each day and serve local communities of more than 75 million people in the Tri-State area (NY, NJ, CT), Mid Atlantic area (PA, DE, MD, VA), Missouri and Kansas, Minnesota, Nebraska, Rhode Island, and Southern New England. NYBC and its operating divisions also provide a wide array of transfusion-related medical services to over 500 hospitals nationally.
ABOUT MARKHAM YARD: Markham Yard is an independent Advertising, Branding and Design Agency based in Miami, FL. Founded in 2005, we bring all the power of a full-service agency, in a compact package focused on generating the one competitive advantage any brand, big or small, can enjoy: The ability to create better ideas. It’s the ultimate unfair advantage. We are a workshop where strategists and designers, producers and writers, technologists and thinkers come together to craft elegant solutions to the business challenges we face. We are on a mission to dream, plan, craft and launch better ideas out into the world. INQUIRIES: CONTACT Markham Cronin, Founding Partner, Chief Creative Officer at mcronin@markhamyard.com
