New York Blood Center Enterprises

Helping save lives, one prick at a time.

Blood donation has always been seen as a civic duty, and for generations, people stepped up and participated in blood drives across America to ensure that when there was a need, there were reserves of live-giving blood. However, there has been a recent downward trend in donation as Millenials and GenZ have moved away from blood donation. This, coupled with the brick wall in donations created by the COVID pandemic, has created a critical need to stimulate donations, as well as teach younger generations the importance of good blood donation habits.

Research suggests a number of reasons that people shy away from donating, and fear of needles was surprisingly dominant among those reasons. But the fact is, giving blood is a relatively simple, and painless experience.

So we set out to demonstrate the absurdity of this fear. People tolerate all sorts of things on an everyday basis that hurt more than giving blood. A tattoo. A pierced ear. A stubbed toe. If you’re not phased by any of those, then you have no excuse not to donate blood.

We’ve created an integrated campaign running across TV, Outdoor, Digital, Radio and Social Media to bring this to life in order to bolster the vitally needed reserves of blood across the country.

Coconut Grove

Coconut Grove BID

Flip-flops to Ferraris.

Founded in 1873, Coconut Grove is Miami’s oldest neighborhood—a verdant, tropical village perched on the shores of Biscayne Bay, it has long been a haven for the eclectic, artsy and bohemian set.

We were tasked by the Coconut Grove community leaders to bring the Grove brand to life through a series of initiatives, beginning with a new online presence at coconutgrove.com. Starting with a new logo, we also crafted a signage refresh throughout the district, new streetscape window clings, a mass-media campaign and an integrated event marketing plan to bring all the disparate activities of the Business Improvement District together.

Coconut Grove remains one of the most unique settings in all of Florida and is the oasis of tranquility in the midst of a great bustling city. It’s not far away, but just far enough. And so we created “The Nearby Republic of Coconut Grove,” a simple way to describe the state of mind of this special place.

Costa Sunglasses

See what's out there.

Over the last several years, we have established ourselves as experts on marketing to the extreme vertical niches of the marine and angling enthusiast arenas. And because of this, Costa Del Mar came to us to help them launch their new Sunrise/Silver Mirror 580 lens. A low-light lens specifically designed to help anglers sight more fish in suboptimal conditions.

MIAMI BUSINESS SCHOOL

The University of Miami Patti and Allan Herbert Business School

Engineering the Ultimate Business Class Upgrade.

Helping the Miami Business school graduate to a higher level of success.

In the fall of 2017, the newly-minted administration at the University of Miami Business School undertook an ambitious mission: rebranding themselves as the Miami Business School. And they partnered with us to build every dimension of this brand.

A graduate degree in graduate degrees.

The top levels of the graduate-level business institutions are crowded and increasingly competitive field. So finding ways to leverage the unique advantages that a business degree from the Miami Business School could offer to a prospective candidate was our first task. Additionally, the Miami Business School has worked diligently to develop programs in the most relevant emerging fields, creating an entirely new graduate program in the area of Sustainability.

Generating leads for a new generation.

We created an integrated and multi-tiered marketing program to build the awareness of the brand, as well as implemented a wide array of digital tools to generate leads and aid in the successful recruitment of the most qualified candidates.

Bringing the future of higher education to the future.

We have helped the Miami Business School transition to a more digitally-centric marketing landscape, even crafting an entirely digital magazine for the school this year.

Invincible Boats

When you're serious.

Dissatisfied with the offerings from the open-ocean, center-console boat manufacturers, serious angler and diver Alex Lipworth founded Invincible Boats in 2006. His goal was to create the boat he had always wanted and no one else built. As passionate boaters and anglers, we at Markham Yard were perfectly positioned to bring this attitude and spirit to life through a marketing campaign, sales materials, social media and merchandising. Together, we launched Invincible to greater lengths, providing comprehensive integrated support to the creation of a new line of performance offshore catamarans that have set a new standard for the entire marine industry.

Visit Florida

Helping people see the sunshine state in a whole new light.

Helping Florida show the world the unexpected sides of this amazing place.

The state of Florida is comprised of a number of unique and distinctive regions, with a broad variety of activities and environments that people from all over the world enjoy. The state tourism organization, Visit Florida, tapped our team to help bring a number of these individual regions to life with distinctive branding and communications to show the world that there is not only always a reason to visit, there is always a reason to come back.

Mellow Mushroom Pizza

A 45-year-old who refuses to grow up.

Venerated Atlanta dining institution Mellow Mushroom Pizza selected Coconut Grove, FL based Markham Yard for its branding and marketing duties to help support and grow one of the most successful restaurant concepts in America today. Founded in 1974 by three Georgia college students, the brand has subversively spread its counterculture brand to a family of stores over 100 strong spanning fifteen states. The core philosophy of the founders has helped maintain its unique culture and environment as it has organically grown, and now the company stands poised for a new level of success.

Santa Margherita

Helping a legendary brand uncork something extraordinary.

Crafting a sparkling debut for a venerated brand’s newest varietals. Popular Italian vintner, Santa Margherita, tapped Markham Yard in early 2019 to help them launch several lines of sparkling varietals, Santa Margherita Prosecco and Santa Margherita Sparkling Rosé. Working with renowned fashion photographer, David Michael Adams, we embarked on an unorthodox and audacious journey to capture the luxurious floating euphoria of the product. A comprehensive integrated campaign connected social media, events, digital placements, OOH in Miami, New York and Los Angeles as well as merchandising on-premise. Due to the success and positive reception of this launch, Santa Margherita has since expanded the “Uncork Extraordinary” brand positioning we developed to encompass its entire portfolio.

Hell’s Bay Boatworks

Hell's Bay Boats Advertising and Marketing

Hell's Bay Boatworks

We do our very best work for the things that we are passionate about.

One of the things we are most passionate about is shallow-water, light-tackle angling. So, when we got a call from Hell’s Bay Boatworks, we saw an opportunity to communicate a deeper emotional connection with their core audience—to show those shared values, the things we all agree on and believe in.

We are tremendously proud of the work we have done with the team at Hell’s Bay Boatworks. Over the last five years, our Hell’s Bay work has been awarded “Best Marketing Campaign” in the entire boating industry three times by the National Marine Manufacturers Association.

ORIENTAL BANK

Oriental Bank

Unbanking the Bank.

Helping a challenger brand find a passing lane.

We worked with Oriental Bank, Puerto Rico’s second-largest financial institution, to create a disruptive new brand presence in the marketplace that matched their innovations in banking. We launched an integrated campaign across mass media, digital, events and guerrilla.

We created a new and disruptive brand position for Oriental Bank based on the fact that they are working to engineer a different, modern, customer-centric bank, using technology to make their brand experience seamlessly integrate with people’s daily lives. And at every point, our prime strategy has been to craft communications that don’t feel like traditional financial marketing.

Anytime. Anywhere.

Sometimes, the answer is right in front of you. In Spanish, the word “banco” means “bank,” but it also means “bench.” To demonstrate the virtual and online capabilities of Oriental Bank, we used the bench to signify that their bank was literally wherever you were, 24/7/365.

Growing in a shrinking market.

Since Hurricane Maria in 2016, Puerto Rico has seen a number of professional-class people emigrate to the mainland United States. Despite that, we have worked with Oriental Bank to successfully grow their business and market share in the years since.