ORIENTAL BANK

Oriental Bank

Unbanking the Bank.

Helping a challenger brand find a passing lane.

We worked with Oriental Bank, Puerto Rico’s second-largest financial institution, to create a disruptive new brand presence in the marketplace that matched their innovations in banking. We launched an integrated campaign across mass media, digital, events and guerrilla.

We created a new and disruptive brand position for Oriental Bank based on the fact that they are working to engineer a different, modern, customer-centric bank, using technology to make their brand experience seamlessly integrate with people’s daily lives. And at every point, our prime strategy has been to craft communications that don’t feel like traditional financial marketing.

Anytime. Anywhere.

Sometimes, the answer is right in front of you. In Spanish, the word “banco” means “bank,” but it also means “bench.” To demonstrate the virtual and online capabilities of Oriental Bank, we used the bench to signify that their bank was literally wherever you were, 24/7/365.

Growing in a shrinking market.

Since Hurricane Maria in 2016, Puerto Rico has seen a number of professional-class people emigrate to the mainland United States. Despite that, we have worked with Oriental Bank to successfully grow their business and market share in the years since.

Virgin Voyages

Cruising in an entirely new direction.

Helping Virgin’s rebellious brand navigate a new world.

As an international brand with a decidedly British playfulness, Virgin has a global mandate to “Change Business for Good.” They’ve delivered a breath of fresh airline with Virgin America, made everyone better off with Virgin Money and are proving that not even the sky’s the limit with Virgin Galactic. And now, with Virgin Voyages, they’re setting their sights on the seven seas—to make waves, rewrite the rules and change the experience of sea travel forever. Because they wanted to design a voyage, not another cruise. Virgin Voyages tapped us to work on projects leading up to the launch of their first ship. And, as a brand known for doing things unconventionally, the work we did for them could be no different.

Porsche

Connecting Stuttgart to Santiago, San Juan and Santo Domingo.

To help a venerated global brand think locally, we built a connected hemisphere from scratch.

Porsche Latin America came to us in 2015 with a challenge: To create an efficient and centralized marketing enterprise that faithfully represented their legendary brand, while at the same time, translating their essence in ways that spoke to the diverse locales across Latin America and the Caribbean in their own unique ways.

As huge gearheads in general, and Porsche fans in particular, we know this is something we were born to do—to make this a tremendously successful partnership.

Together, across 22 countries, we have created a unified and organized structure that serves not just the pan-regional needs of a global brand, but supports each market with its own local needs as well. We have put in place a dedicated, multidisciplinary team across mass media, digital, social media, events, sponsorships and activations.

Our work has been one element in creating an unprecedented level of engagement across the region, helping propel Porsche in 2018 to the most successful year of global sales in its history.