The personal fitness space is crowded with “me-too” brands touting the latest membership deal and perks. And in the face of this, the founders of YouFit Heath Clubs have created a unique, no-frills experience for those who are not at the gym to make a statement to anyone but themselves.

A stand-out area for YouFit is the close relationship their personal trainers cultivate with their clients. And to highlight this unique benefit, we created a campaign that demonstrated how “personal” Personal Training could truly be.

We have helped them with every dimension of their brand, including messaging strategy, communications, social media, environmental design and Brand Identity design.