Yellowfin

Based on our proven expertise in the Marine Industry, venerated offshore boatbuilder Yellowfin partnered with us in 2021 to help articulate the brand they had organically built for the last 23 years.

Together, we examined every dimension of what they did, from product development and engineering to the ownership engagement and real-world applications, ultimately crafting a brand platform based on their legacy of helping people achieve a deeper level of experiences and connections on the water. This brand platform will impact every possible executional touchpoint, including outward facing marketing messages, boat show presence (design, messaging, events), the brand’s digital/social presence, owner’s events, and internal communications (even Human Resources training).

Invincible Boats

When you're serious.

Dissatisfied with the offerings from the open-ocean, center-console boat manufacturers, serious angler and diver Alex Lipworth founded Invincible Boats in 2006. His goal was to create the boat he had always wanted and no one else built. As passionate boaters and anglers, we at Markham Yard were perfectly positioned to bring this attitude and spirit to life through a marketing campaign, sales materials, social media and merchandising. Together, we launched Invincible to greater lengths, providing comprehensive integrated support to the creation of a new line of performance offshore catamarans that have set a new standard for the entire marine industry.

Hell’s Bay Boatworks

Hell's Bay Boats Advertising and Marketing

Hell's Bay Boatworks

We do our very best work for the things that we are passionate about.

One of the things we are most passionate about is shallow-water, light-tackle angling. So, when we got a call from Hell’s Bay Boatworks, we saw an opportunity to communicate a deeper emotional connection with their core audience—to show those shared values, the things we all agree on and believe in.

We are tremendously proud of the work we have done with the team at Hell’s Bay Boatworks. Over the last five years, our Hell’s Bay work has been awarded “Best Marketing Campaign” in the entire boating industry three times by the National Marine Manufacturers Association.

Mercury Marine

Mercury Marine

Go boldly or don't go at all.

Helping Mercury Marine transform products into passion.

We are a bunch of passionate, lifelong boaters and anglers. Mercury Marine came to us because they recognized our ability to unlock the emotional connection between a brand and its core audience. And because they saw in us the opportunity to connect with their audience, since we are their audience.

Going boldly for 80 years.

Founded in 1938, Mercury has been at the forefront of engineering more powerful, more durable and more efficient marine engines through its history. For over 75 years, they have stood for the bold defiance of convention. For finding new solutions, new frontiers and new records.

Love letters to the bold.

Boating combines the thrills of escape. Adventure. Connection. Achievement. Confidence. And these are the things we strive to communicate as we build a new generation of passionate Mercury fans.

Taking over the world, one transom at a time.

Since the introduction of the Go Boldly campaign, Mercury has seen double-digit growth of market share in its most competitive markets, and we look forward to building on this momentum in the years to come.