Marketing Campaign

News
Miami-based advertising agency Markham Yard is launching “Good Karma by the Pint,” an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor centers in eight states. The largely digital campaign (Facebook, Instagram, YouTube, programmatic CTV, programmatic audio) launches June 13 in those markets and will be evergreen.
14 Jun 2024

Markham Yard Creates “Good Karma” Campaign for New York Blood Center Enterprises

Miami-based advertising agency Markham Yard is launching “Good Karma by the Pint,” an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor…
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News
NYBC GamerCampaign
New York Blood Center Enterprises (NYBCe) has collaborated with advertising agency Markham Yard to launch a youth-targeted campaign designed to educate and activate a new generation of blood donors.
06 Nov 2023

New York Blood Center Encourages Youth Donors to Load Into Life-Saving

New York Blood Center Enterprises (NYBCe) has collaborated with advertising agency Markham Yard to launch a youth-targeted campaign designed to educate and activate a new generation of blood donors.
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News
The Wonder Within TV
Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children.
29 Nov 2021

Markham Yard Launches the “Wonders Within” campaign for Children’s Hospital Foundation.

Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children.
News
The Markham Yard team will craft an integrated campaign to show a new generation of potential donors not only how important it is to adopt good blood donation habits, but how easy it can be.
14 Jun 2021

New York Blood Center Enterprises Teams up with Markham Yard to Teach a New Generation How Easy it is to Give Blood

The Markham Yard team will craft an integrated campaign to show a new generation of potential donors not only how important it is to adopt good blood donation habits, but how easy it can be.
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